Real Estate Sales: Consider All the Senses!
When thinking of conventional real estate sales circumstances, we first consider the photos that lead the MLS listing and the details given about the property. After that, if our thoughts about the property are positive, we would then seek to view the home in person to get a feel for the curb appeal.
Every step considering the property up to the next point has been solely taken in by the eyes. Actually, I think most real estate sales prospects think in mainly visual ways. Why? Because most of what appeals to possible home buyers comes to them through their visual sense.
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But, wait! While the eyes are important; sight is only one of the five senses. When preparing their homes for sale, homeowners can also think about how to utilize the other four senses to impress prospective buyers. Although it may be a different way to think about real estate selling, it can be extremely useful.
For example:
SOUND: does your front door squeak? Do the stair rails groan or does the air conditioner screech? This all leads to a less than satisfactory impression. However, playing pleasant music softly in the background can gain a favorable response from perspective buyers.
SMELL: pets! Bedrooms, bathrooms, kitchens, and other rooms can gain from candles and other air fresheners. And a bouquet of flowers can add more than the obvious visual element.
TOUCH: if a possible house buyer grasps a rickety door handle it sends an immediate message about the quality of the home. A heavy, solid door sends a completely different message than a light and flimsy door. In fact, consumeraffairs.com puts front door replacement at the top of its list for return on investment fixes. Consider repairing anything from dirty light switches to stubborn sliding glass doors.
TASTE: yes, this sense is not as important as the others. But after a full schedule of viewing homes, the sight of a tray of homemade brownies is most welcome.
When selling your home, it is a good idea to take into account all the senses when preparing your home for visitors. For this and all other real estate sales concerns, please give us a call!
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